An Introduction to Management Science: Quantitative Approaches to Decision Making 13th Edition by David R. Anderson, Dennis J. Sweeney, Thomas A. Williams and Jeffrey D. Cam explains conceptual understanding of the role that management science plays in the decision-making process.
The trusted market leader for more than two decades, the new edition now prepares readers for success with the latest developments in Microsoft Office Excel 2010, including data sets, applications and screen visuals throughout that reflect Excel 2010. Readers learn from the book's proven applications-oriented approach, powerful examples, and problem-scenario approach that introduces each quantitative technique within an applications setting.
Readers can get a copy of LINGO software and Excel add-ins with the book's online content. A copy of the popular Microsoft Project Professional 2010 accompanies the book on CD. Trusted team of expert authors who are respected leaders and active consultants in the fields of business and statistics, provide unerring accuracy throughout the text presentation, problems, and test bank.
Proven problem-scenario approach--a hallmark feature of this text--introduces each quantitative technique within an application setting. Students must apply the technique to a problem to generate a business solution or recommendation. Powerful actual examples offer real data that emphasizes application as well as solid management science and quantitative methodology.
Integrated coverage of software applications most useful in today's business world equips students to use not only LINGO, but also Excel with quantitative add-ins. Coverage of LINGO and Excel with add-ins, Crystal Ball, TreePlan, and Premium Solver for Education appear in appendixes for maximum teaching flexibility. Access code that accompanies the text allows student to access the five chapters focusing on solution algorithms; Excel worksheets and templates that correspond with text examples and models; the Excel add-ins Crystal Ball (time-limited) and TreePlan Excel add-in for Decision Analysis; LINGO trial edition software, and The Management Scientist 6.0.
Chapter 15, Time Series Analysis and Forecasting, has been thoroughly revised to focus more on time series data and methods. A new section on forecast accuracy has been added and there is more emphasis on curve fitting. A new section on nonlinear trend has been added. In order to better integrate this chapter with the text, we show how finding the best parameter values in forecasting models is an application of optimization, and illustrate with Excel solver and LINGO.
PERT/CPM now includes an appendix on Microsoft Office Project. This popular software is a valuable aid for project management and is software that the student may well encounter on the job. This software is available on the CD that comes with the text at no additional charge.
Chapter 3, Linear Programming: Sensitivity Analysis and Interpretation of Solution, significantly revised. The material in Chapter 3 Linear programming: Sensitivity Analysis and Interpretation of Solution is now presented in a more up-to-date fashion and emphasizes the ease of using software to analyze optimization models.Management Science in Action is the name of the short summaries that describe how the material covered in a chapter has been used in practice.
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