CB5 by Barry J. Babin and Eric Harris

CB5 by Barry J. Babin and Eric Harris provides accessible resolution to accommodate the diverse lifestyles of learners at a worth-based mostly price. The authors cover essential consumer habits subjects by way of a unique concept-driven presentation enhanced by online assets that appeal to college students and encourage participation.

New finish-of-part circumstances highlight today's challenges, and the most recent client habits statistics and up to date examples on this edition replicate the latest developments in business. New content demonstrates how the latest recession, green marketing, and pure disasters affect modern client behavior. Handy chapter-by-chapter pupil research cards and unique Teacher Prep Playing cards show you how to easily transition to this new edition.

The CB5 CourseMate interactive on-line sources deliver concepts to life with learning and examine tools that guarantee student engagement. In an unforgettable presentation focused on college students' wants, CB5 brings consumer habits to life. Authors help college students grasp shopper conduct ideas with this new interactive premium netsite--CourseMate for CB5. Partaking research and exam preparation tools support the printed text. Watch pupil comprehension soar as CourseMate delivers what immediately's college students need. CourseMate for CB5 contains an interactive e-E book and interactive instructing and learning tools, including quizzes, flash cards, videos, games, and cases.

The CB5 core text affords a wealth of comprehensive multimedia teaching and studying belongings primarily based on input from student focus groups and surveys and from interviews with almost 250 faculty and students. This edition makes use of an enticing and accessible format to current shopper habits content material in a extra partaking, accessible format without minimizing coverage for your course.

These removable, handy cards provide college students with all the pertinent information needed for efficient class preparation. Detachable Instructor Prep Playing cards for every chapter, conveniently positioned in the back of the Teacher's Version, provide a fast map of chapter content material, a listing of corresponding PowerPoint® resources, further examples, and suggested assignments and discussion questions to help you arrange chapter content effectively and to transition to the brand new edition easily.

Book Details

Paperback: 384 pages
Publisher: Cengage Learning; 5 edition (February 19, 2013)
Language: English
ISBN-10: 1133629687

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