Infographics: The Power of Visual Storytelling by Jason Lankow

Infographics: The Power of Visual Storytelling by Jason Lankow, Josh Ritchie and Ross Crooks shows how you can discover stories in your knowledge, and easy methods to visually communicate and share them together with your viewers for optimum impact. This text will present you the vast potential to utilizing the communication medium as a marketing tool by creating informative and shareable infographic content.

Readers discover ways to clarify an object, idea, or process utilizing sturdy illustration that captures interest and supplies on the spot clarity. You discover how to unlock interesting tales (in beforehand buried or boring knowledge) and turn them into visual communications that can help build manufacturers and increase sales. You need to use the visual content to communicate with and interact your audience, capture consideration, and increase your market.

Authors identified three key developments shaping the near future of infographics: democratization of creation tools, socially generated visualization, and the increased use of visualization in practical problem solving. This book will look at the continued innovation in our area and establish extra applications by which data design and visualization can create the attraction and soundness essential to ship a powerful message.

This text delves into the visualization, analyzing why it's so efficient in aiding within the comprehension and retention of complicated information. These wishing to speak effectively will learn in regards to the number of purposes of infographics, akin to internal displays, interface design, editorial and marketing functions, and more.

The book also outlines the distinctive best ones for the event of every sort of software, and its helpful dos and don’ts allow everybody from entrepreneurs to knowledge analysts to particular person designers to keep away from among the widespread pitfalls in getting started. It additionally appears to be like at the way forward for the medium and how visual storytelling will evolve in the coming years.

Book Details

Paperback: 264 pages
Publisher: Wiley; 1 edition (September 4, 2012)
Language: English
ISBN-10: 1118314042

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