Retailing Management 8th Edition by Michael Levy and Weitz

Retailing Management 8th Edition by Michael Levy and Barton Weitz stimulates student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding alternatives facing each retailers and corporations that sell their products and services to retailers, reminiscent of IBM and Proctor & Gamble.

The textbook focuses on the strategic points going through the retail business and supplies a current, informative, “good learn” for students. It describes the basic philosophy of previous editions while specializing in key strategic points with an emphasis on financial concerns and implementation by merchandise and store management. These strategic and tactical points are examined for a broad spectrum of retailers, giant and small, domestic and international, promoting merchandise and services.

This book also contains conceptual data that permits college students to understand why choices are made, as outlined within the text. As Mark Twain mentioned, “There may be nothing as sensible as a good theory.” Students need to know these basic ideas to allow them to make efficient selections in new situations.

Intensive Therapy of New Technologies and Methods are highlighted throughout the text, underscoring to students the significance of using the Web for providing information and promoting services and products to clients (Chapter three); Software of geographic information system (GIS) expertise for retailer location (Chapter 8); Internet purposes for effective human resource management (Chapter 9); Integrated provide chain management programs, RFID, and CPFR (collaboration, planning, forecasting and replenishment) techniques (Chapter 10); Evaluation of buyer databases to identify and tailor offering to best buyer (Chapter 11).

Different subjects embrace Reverse auctions for getting merchandise (Chapter 14); Use of revenue optimization resolution assist systems for setting prices in numerous markets and taking markdowns (Chapter 15); Improvement of targeted promotions utilizing customer databases (Chapter 16); Determination support techniques for scheduling gross sales associates (Chapter 17); Creation of planograms to optimize the gross sales and income from merchandise categories (Chapter 18); and Use of in-retailer kiosks, digital signage, and the Web to enhance customer service (Chapter 19).

The material covers the cultural impacts on shopping for conduct (Chapter four); keys to successful entry into international markets (Chapter 5); analysis of international growth opportunities (Chapter 6); global sourcing of merchandise (Chapter 14); and employee management points in international markets (Chapters 9 and 17).

Material on Authorized and Ethical Issues Confronting Retailers contains variety and the glass ceiling (Chapter 9); authorized issues affecting buying and pricing merchandise (Chapter 14, 15); sexual harassment and discrimination in hiring and promotions (Chapter sixteen); and store design in gentle of the American with Disabilities Act (ADA) (Chapter 18).

Authors additionally suggest projects that college students can undertake by visiting local retail shops, browsing the Internet, or using the Pupil CD accompanying the textbook. A unbroken assignment exercise is included in order that college students can interact in an exercise involving the identical retailer throughout the course. The exercises are designed to supply a arms-on learning expertise for students.

Book Details

Hardcover: 704 pages
Publisher: McGraw-Hill/Irwin; 8 edition (January 19, 2011)
Language: English
ISBN-10: 0073530026

More details about this book...

Posted in: Marketing