Marketing Management 14th Edition by Philip Kotler and Keller

Marketing Management 14th Edition by Philip Kotler and Kevin Keller reflects the latest in marketing idea and practice. It's the gold commonplace marketing text as a result of its content and group persistently replicate the newest modifications in right this moment’s marketing principle and practice.

Remaining true to its gold-commonplace standing, the fourteenth edition consists of an overhaul of new material and updated info, and accessible with mymarketinglab-Pearson’s online tutorial and assessment platform. Holistic marketing is the development, design, and implementation of marketing programs, processes, and actions that recognize the breadth and interdependencies of right this moment’s marketing environment. The four key dimensions of holistic marketing-internal, built-in, relationship, and performance marketing-are woven throughout this text and at instances spelled out explicitly.

All through this text, the Advertising and marketing Perception and Advertising Memo boxes present in-depth conceptual and practical commentary. Virtually half of the in-text packing containers are new on this edition. Utilizing actual companies and conditions, these bins cover quite a lot of merchandise, providers, and markets. The tip-of-chapter sections now include two Advertising in Motion mini-instances that spotlight revolutionary, insightful marketing accomplishments from leading organizations.

Throughout the brand new edition, these three areas are addressed with emphasis on marketing during economic downturns and recessions, the rise of sustainability and green marketing, and the increased improvement of computing power, the Internet, and cell phones. A wealth of fingers-on activities and exercises let students expertise and learn actively, including use of the online ebook to search for specific key phrases or web page numbers, spotlight particular sections, enter notes right on the ebook page, and print reading assignments with notes for later review. Students also have entry to additional materials, together with online end-of-chapter actions, Active Flashcards, and more.

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