The Innovator's Solution: Creating and Sustaining Successful Growth

The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen and Michael E. Raynor uncovered this crushing paradox behind the failure of many trade leaders: by putting an excessive amount of focus on pleasing their most profitable customers, these companies actually paved the best way for their own demise by ignoring the disruptive technologies that aggressively developed to displace them. On this book, authors help all firms perceive the best way to change into disruptors themselves.

Authors construct on Christensen’s groundbreaking disruptive innovation research to assist all corporations understand how to become disruptors themselves. They not solely reveal that innovation is extra predictable than most managers have historically believed, however they also provide clear recommendation on the business decisions crucial to truly disruptive growth.

Using in-depth analysis of multiple firms and industries, the authors identify what actions and practices are essential for firms to embrace new disruptive innovations and keep away from being disrupted themselves. The Innovator’s Solution is an important addition to any innovation library. This book addresses the holy grail of all organizations: tips on how to generate growth and maintain it over lengthy periods. Avoiding the temptation to provide simplistic formulas, they guide the reader by carefully constructed frameworks that teach how to consider the issues that limit-and supply-growth to organizations.

Authors not only reveal that innovation is extra predictable than most managers have come to believe, additionally they provide helpful recommendation on the business selections essential to truly disruptive growth. Citing in-depth research and theories tested in tons of corporations across many industries, the authors establish the processes that create profitable innovation-and they show managers easy methods to tailor their methods to the altering circumstances of a dynamic world.

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