Fashion Forecasting 3rd Edition by Evelyn L. Brannon

Fashion Forecasting 3rd Edition by Evelyn L. Brannon describes the tools to bridge the gap between ambiguous indicators and actionable decisions. Designed to make forecasting methods accessible, this book not only explains data gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast.

Fully updated with full-colour illustrations, this book gives the most up-to-date information on current trend forecasting practices, including the usage of the Internet, Trade Shows, Style Weeks, and Regional Centers. It should additionally give the reader an opportunity to rehearse these greatest practices via case studies and forecasting activities.

This distinctive book contains the theories of fashion alterations with the practice of arranging and analyzing the info for presenting and employing the forecast. It integrates conventional and digital methods towards the method of forecasting at just about each phase of analysis, company, analysis, interpretation, and presentation. As a ultimate level, this book integrates widespread and electronic techniques to your process of forecasting at every phase of research, company, analysis, interpretation, and presentation.

Evelyn L. Brannon , Phd, is Professor Emerita at Auburn University. Brannon received her Ph.D. in media research and BS and MS in fashion design. She has worked as an editor for a New York publishing company and a special-interest magazine, an Extension Service specialist, and a college professor teaching and conducting research in entrepreneurship, fashion forecasting, consumer behavior, and apparel design.

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