Small Business Management 17th Edition, Justin G. Longenecker

Small Business Management 17th Edition by Justin G. Longenecker, J. William Petty, Leslie E. Palich and Frank Hoy gives the practical ideas, entrepreneurial insights, and complete assets you will find essential each now and all through your management future. This book delivers stable coverage of the fundamentals of business management because it teaches you not only the best way to begin a business, but also the right way to manage, grow, and harvest a business.

This text locates the role of resolution maker, allowing you to immediately apply what you've got realized to current challenges in small businesses. The book's thorough emphasis on building business plans ensures that you could effectively create, manage, and analyze a plan on your personal venture. Unforgettable examples, thrilling video cases, and coverage of essentially the most present developments in business management at present keep this participating text as present and sensible now as it was when it led the market in its first edition 50 years ago.

Every edition builds upon past strengths with new innovations and breakthrough developments. This book presents the insights and practical ideas that you will reference repeatedly throughout your business career. Understanding and using financial information is regularly a challenge for each student and small business owner. The authors continue to hone in on these difficult chapters, nice tuning them based mostly on scholar and reviewer feedback. The revised material should help create a stage playing area for the "non-accounting" student.

Dynamic Workouts on the finish of each chapter and on the CourseMate Net site direct college students to the Small Enterprise and Entrepreneurship Resource Middle with more than 900,000 business articles and company info on varied thrilling entrepreneurial ventures. College students look at how chapter matters apply to each state of affairs as they look at intriguing companies.

This book includes a full complement of chapters dedicated to the important tasks related to developing a business plan. The authors would be certain that students reply all of the powerful questions in developing a business plan. Targeted questions throughout the chapters in Part 3 lead students through the method of building their own plans by making certain that they focus on the pertinent, not the peripheral. An in-text pattern business plan provides students a finished product to dissect and analyze.

This book organizes information into distinct, focused, and comprehensible segments. Numbered icons in the text margins indicate where coverage related to each objective appears. All related content material associated to learning goals is recapped in finish-of-chapter summaries.

Students gain instantaneous entry to the popular "StartUp Stories" videos, helpful business plan templates, workout routines to accompany the Small Enterprise and Entrepreneurship Resource Center as well as useful interactive quizzes and e-lectures. You'll have the power to trace student progress and determine at-risk college students whereas it is nonetheless early sufficient to help.

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